Michelle Cherian,
Hans Steiner & David Boatman
Yohji Yamamoto
103 Grand Street, New York City
Our group will
create an interactive window display for the luxury, clothing brand, Yohji
Yamamoto. It is our mission to strengthen the designer"s brand by creating a
window display that merges the outside world with the world of Yamamoto.
Our display will
utilize projected video triggered by an IR proximity sensor. As a person passes
by the store window, they will interrupt the IR proximity field triggering a
video camera, which will begin to record the personŐs image, depending on their
proximity to the window. Their recorded image will in turn be rear projected on
to a display wall along with the past four images of prior passersby.
By merging street
culture with the high-concept world of Yamamoto, our window display will act as
a catalyst, bringing more traffic from the street into the Yamamoto sales
environment.
Our target user
is the window shopper.
If our window
concept bridges the identity of the window shopper to that of the Yamamoto
brand, we will have successfully created a new Yamamoto client.