- Hugo Boss
The
Hugo Boss store on Mercer has a suspended, frosted glass screen
in
their front window. Prerecorded video of HB fashion shows are rear projected
throughout the day.
- Comme de Garcon
Comme
de Garcon on West 22nd Street has flat screen, plasma monitors
recessed into the walls that loop conceptual, artistic content. This technology
enhances the merchandising experience.
- Helmut Lang
Helmet
Lang on Green Street uses wall-mount, mini plasma monitors to loop video of HL
fashion shows.
- Prada SOHO
Prada
SOHO uses pre recorded video content to strengthen their brand. Suspended from
hangers are custom enclosed, mini plasma monitors. Looping content of eclectic
images give the Prada customer ideas of what the brand is all about.
Video
windows are used in the dressing rooms. Instead of looking at your self in a
mirror, a video camera records your image and networks it to a large, vertical
format plasma monitor.